CONSUMER ALERT
Before you decide to proceed with a direct-to-consumer orthodontic company, the American Association of Orthodontists (AAO) believes there are a number of factors and questions you may want to consider.
Fresh off the wire:
75%
An estimated 50-75% of people could benefit from orthodontic treatment.
1/3
3.9M
An estimated 3.9 million children are orthodontic patients in the U.S.
AAO in the news:
- BBC: SmileDirect Club, the $8bn braces firm boosted by selfies
- Forbes: “What Investors Need to Know About SmileDirectClub’s (SDC) IPO”
- KOB Albuquerque: “4 Investigates: State leaders weigh legality of do-it-yourself teeth straightening”
- Bloomberg BusinessWeek: “A Tooth-Straightening Startup Runs Into Resistance”
- TechCrunch: “SmileDirectClub files to go public amid concerns from dental associations”
- Fortune: “Brace Yourself: SmileDirectClub Is the Latest Unicorn to File for an IPO”
What’s trending?
My Orthodontist’s Office Has Reopened. Is It Safe to Go?
From treatment and waiting room disinfection to the strict use of personal protective equipment (PPE), the safety of patients and staff members continues to be of utmost importance.
Handling Orthodontic Issues at Home
If your orthodontist’s office is currently postponing any non-emergent appointments, you may be wondering how to handle orthodontic issues at home. While there are steps you can take, your orthodontist should always be notified.
Orthodontic Office Closed? Here’s How to Care for Your Smile Between Orthodontic Visits
Remember, you are a partner in the process and your oral health care doesn’t end between visits. Here are a few tips for caring for your smile between orthodontic visits.