CONSUMER ALERT
Before you decide to proceed with a direct-to-consumer orthodontic company, the American Association of Orthodontists (AAO) believes there are a number of factors and questions you may want to consider.
Fresh off the wire:
75%
An estimated 50-75% of people could benefit from orthodontic treatment.
1/3
3.9M
An estimated 3.9 million children are orthodontic patients in the U.S.
AAO in the news:
- BBC: SmileDirect Club, the $8bn braces firm boosted by selfies
- Forbes: “What Investors Need to Know About SmileDirectClub’s (SDC) IPO”
- KOB Albuquerque: “4 Investigates: State leaders weigh legality of do-it-yourself teeth straightening”
- Bloomberg BusinessWeek: “A Tooth-Straightening Startup Runs Into Resistance”
- TechCrunch: “SmileDirectClub files to go public amid concerns from dental associations”
- Fortune: “Brace Yourself: SmileDirectClub Is the Latest Unicorn to File for an IPO”
What’s trending?
Current Internet Trend You Should Skip
Mewing (which, by the way, is not a medical term) suggests that tongue placement can define your jawline. While proper tongue alignment could alter your facial structure, there’s more to it.
Why an Orthodontist is the Definitely-Right Person for Orthodontic Treatment
Orthodontists are specialized in properly aligning teeth and jaws and possess the dental training to give you your best smile, making them the definitely-right person for orthodontic treatment.
My Retainer Feels Tight. Can I Still Wear It?
As long as your retainer doesn’t hurt and still fits over your teeth, you can wear it – even if it feels tight. Your teeth may have slightly shifted, and you may need to wear your retainer longer each day to prevent your teeth from moving.
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Media Contact
Melissa Weishaupt
Manager, Public Relations, mweishaupt@aaortho.org