CONSUMER ALERT
Before you decide to proceed with a direct-to-consumer orthodontic company, the American Association of Orthodontists (AAO) believes there are a number of factors and questions you may want to consider.
Fresh off the wire:
75%
An estimated 50-75% of people could benefit from orthodontic treatment.
1/3
3.9M
An estimated 3.9 million children are orthodontic patients in the U.S.
AAO in the news:
- BBC: SmileDirect Club, the $8bn braces firm boosted by selfies
- Forbes: “What Investors Need to Know About SmileDirectClub’s (SDC) IPO”
- KOB Albuquerque: “4 Investigates: State leaders weigh legality of do-it-yourself teeth straightening”
- Bloomberg BusinessWeek: “A Tooth-Straightening Startup Runs Into Resistance”
- TechCrunch: “SmileDirectClub files to go public amid concerns from dental associations”
- Fortune: “Brace Yourself: SmileDirectClub Is the Latest Unicorn to File for an IPO”
What’s trending?
Early Orthodontic Care May Help You Avoid Costly Treatments
Orthodontic health can be more manageable if you get ahead of it. And it may help you avoid more costly or more invasive treatments down the road.
Age 7 Is the Right Time to First See an Orthodontist
By age 7, your child has enough permanent teeth that an orthodontist can spot a problem before it becomes… well, a bigger problem.
Two-Thirds of What Goes On in Your Mouth Is Below the Surface
Orthodontists use x-rays to check below the surface to look for extra teeth, missing teeth, impacted teeth or teeth coming into the wrong positions.