CONSUMER ALERT
Before you decide to proceed with a direct-to-consumer orthodontic company, the American Association of Orthodontists (AAO) believes there are a number of factors and questions you may want to consider.
Fresh off the wire:
75%
An estimated 50-75% of people could benefit from orthodontic treatment.
1/3
3.9M
An estimated 3.9 million children are orthodontic patients in the U.S.
AAO in the news:
- BBC: SmileDirect Club, the $8bn braces firm boosted by selfies
- Forbes: “What Investors Need to Know About SmileDirectClub’s (SDC) IPO”
- KOB Albuquerque: “4 Investigates: State leaders weigh legality of do-it-yourself teeth straightening”
- Bloomberg BusinessWeek: “A Tooth-Straightening Startup Runs Into Resistance”
- TechCrunch: “SmileDirectClub files to go public amid concerns from dental associations”
- Fortune: “Brace Yourself: SmileDirectClub Is the Latest Unicorn to File for an IPO”
What’s trending?
Athletes Are More Likely to Have Poor Oral Health – Here’s Why:
Athletes are more likely to have poor oral health because they often refuel with high-acid drinks – which can weaken tooth enamel and damage teeth.
What is a Crossbite?
A crossbite is a type of malocclusion, or a misalignment of teeth, where upper teeth fit inside of lower teeth. This misalignment can affect a single tooth or groups of teeth.
You Are Somebody – 4 Steps for Students to Stand for the Silent
October is National Orthodontic Health Month and National Bullying Prevention Month, so the AAO is challenging you to stand for the silent with these four steps.