CONSUMER ALERT
Before you decide to proceed with a direct-to-consumer orthodontic company, the American Association of Orthodontists (AAO) believes there are a number of factors and questions you may want to consider.
Fresh off the wire:
75%
An estimated 50-75% of people could benefit from orthodontic treatment.
1/3
3.9M
An estimated 3.9 million children are orthodontic patients in the U.S.
AAO in the news:
- BBC: SmileDirect Club, the $8bn braces firm boosted by selfies
- Forbes: “What Investors Need to Know About SmileDirectClub’s (SDC) IPO”
- KOB Albuquerque: “4 Investigates: State leaders weigh legality of do-it-yourself teeth straightening”
- Bloomberg BusinessWeek: “A Tooth-Straightening Startup Runs Into Resistance”
- TechCrunch: “SmileDirectClub files to go public amid concerns from dental associations”
- Fortune: “Brace Yourself: SmileDirectClub Is the Latest Unicorn to File for an IPO”
What’s trending?
3 Ways to Prioritize Your Family’s Smiles This Year
Prioritize your family’s smiles this year with these three easy steps from the American Association of Orthodontists.
Athletes Are More Likely to Have Poor Oral Health – Here’s Why:
Athletes are more likely to have poor oral health because they often refuel with high-acid drinks – which can weaken tooth enamel and damage teeth.
What is a Crossbite?
A crossbite is a type of malocclusion, or a misalignment of teeth, where upper teeth fit inside of lower teeth. This misalignment can affect a single tooth or groups of teeth.