2017 Winter Conference - Technology: Balancing Profit, Lifestyle & Patient Care

February 10 - 11, 2017
Fort Lauderdale FLMarriott Harbor Beach Resort & Spa

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Thank you for joining the AAO in Fort Lauderdale, Florida for the 2017 Winter Conference.
 

Exhibitor Information

Date:  

Contact Information

Sarah Dvorak (Meeting)
Darrin Crittington (Exhibits)

Registration

The event has ended

Schedule of Sessions

Fri | 7:15 AM - 8:00 AM

Ocean Ballroom Foyer & Lanai

0 CE Credits

Sessions:

Fri | 8:00 AM - 8:05 AM

Ocean Ballroom

0 CE Credits

Sessions:

Fri | 8:05 AM - 9:30 AM

Ocean Ballroom

Topic: Keynote Presentation

1.5 CE Credits

Jack Shaw BA, MBA

Sessions:

Speakers:

Jack Shaw BA, MBA
Speaker Has Financial Interest

Description:

Jack Shaw will explore the impact of such emerging technologies as 3D Printing, Artificial Intelligence, Blockchain, and the Internet of Things on orthodontic practices. Areas he will discuss will include: enhanced orthodontic tools and procedures, improved practice management, best practices for social media marketing, and emerging new orthodontic business models.


Learning Objectives:

- Describe new technologies related to the ortho office
- Evaluate practice management options
- Examine social media marketing practices

Fri | 9:00 AM - 5:00 PM

Grand Ballroom

0 CE Credits

Sessions:

Fri | 9:30 AM - 10:00 AM

Grand Ballroom

0 CE Credits

Sessions:

Fri | 10:00 AM - 12:00 PM

Ocean Ballroom

Topic: Hardware and Software Update

2 CE Credits

Steven P. McEvoy BS, MSc

Sessions:

Speakers:

Steven P. McEvoy BS, MSc
Visually Enhanced Lecture
Speaker Has Financial Interest

Description:

We use computers in our practices.  We need computers to run them effectively.  The problem is that they introduce a numbers of challenges that can stress you out along the way: > What are the right computers for my needs? > Are they backed up properly? > Are they secured against hackers and fraud? > Are there new technologies that can improve my practice or reduce my costs? This session will review these topics and more. Steve promises to limit the "geek speak" and discuss issues in a way you can all understand. Please bring your own experiences and questions to share with the group.


Learning Objectives:

- * Evaluate the potential security risks for your computer network
- * Decide how to organize your security defense strategy
- * Recognize your backup options and obligations

Fri | 12:00 PM - 1:30 PM

Grand Ballroom

0 CE Credits

Sessions:

Fri | 1:30 PM - 3:30 PM

Ocean Ballroom

Topic: Internet, Websites and Social Media

2 CE Credits

Gregory J. Jorgensen DMS, MS | Neal D. Kravitz DMD, MS

Sessions:

Speakers:

Gregory J. Jorgensen DMS, MS
Neal D. Kravitz DMD, MS

Description:

Social media have been around for about a decade now. We as orthodontists can hardly attend a meeting or open a journal without being bombarded by companies and consultants preaching that social media is the key to attracting new patients. What is the current status of social media marketing for orthodontists? Are there other online marketing techniques that offer a bigger ROI? Where should your practice get started?


Learning Objectives:

- Evaluate the current state of social media and other forms of online marketing
- Recognize the importance balancing your social media presence with a modern website and paid advertising
- Develop a plan to attract new patients online

Description:

Facebook is a powerful tool that can help you connect with current and prospective patients. Unfortunately, orthodontists are encouraged to delegate social media responsibilities to staff and third party businesses. The problem is that this prevents the ever-so-important doctor-patient ‘conversation’ from happening. Simply put, everything you have been taught about Facebook marketing is wrong! This lecture will focus on utilizing Facebook to build an elite dental office. Discover how to market to masses by targeting local forums. Master Facebook and become a legend in your community.


Learning Objectives:

- Appraise the traditional Facebook marketing model
- Discover techniques for directly engaging with prospective patients
- Demonstrate how Facebook can help build an elite reputation

Fri | 3:30 PM - 4:30 PM

Grand Ballroom

0 CE Credits

Sessions:

Sat | 6:30 AM - 8:00 AM

Caribbean Room IV

0 CE Credits

Sessions:

Description:

Make your voice heard at the next AAO Town Hall, an open forum for all AAO members to share ideas, questions and concerns with AAO leadership. An agenda with planned discussion topics will be provided to attendees prior to the event. As available seating is limited, an email will be sent to Winter Conference registrants to RSVP for the Town Hall in advance. Breakfast will be provided beginning at 6:30 am. For questions please contact bhackworth@aaortho.org.


Sat | 7:15 AM - 8:00 AM

Ocean Ballroom Foyer & Lanai

0 CE Credits

Sessions:

Sat | 8:00 AM - 9:30 AM

Ocean Ballroom

Topic: Technology for the Modern Ortho Office

1.5 CE Credits

Aaron D. Molen DDS, MS

Sessions:

Speakers:

Aaron D. Molen DDS, MS
Speaker Has Financial Interest

Description:

Today's world is filled with noise and confusion when it comes to which technologies you NEED in your office.  This session will help cut through some of that noise and give you more confidence in identifying 'wants' versus 'needs'.  Each practice is unique and there is not one size that fits all, but asking a few simple questions will help you determine which technologies will best fit your practice while also meeting your patients' needs.


Learning Objectives:

- Pragmatically evaluate which technologies are a 'good fit' for your practice
- Describe some of the benefits and drawbacks to integrating 'cutting-edge' technologies
- Feel confident you are taking your patients' best interests in mind when making technology decisions

Sat | 9:00 AM - 4:00 PM

Grand Ballroom

0 CE Credits

Sessions:

Sat | 9:30 AM - 10:00 AM

Grand Ballroom

0 CE Credits

Sessions:

Sat | 10:00 AM - 12:00 PM

Ocean Ballroom

Topic: CBCT, Scanners and 3D Printing

2 CE Credits

Edward Y. Lin DDS, MS | Christian Groth DDS, MS

Sessions:

Speakers:

Edward Y. Lin DDS, MS
Christian Groth DDS, MS
Speaker Has Financial Interest

Description:

Dr. Lin will review his experiences, guidelines, and protocols with both cone beam computed tomography (CBCT) and 3D printing. He believes that the orthodontic profession is transitioning into 3D digital treatment for our patients as the standard of care. Both CBCT and 3D printing are major technology differentiators in making this transition happen and, most importantly, are improving the quality of care which orthodontists are able to provide to their patients.


Learning Objectives:

- Discuss the difference between low dose and regular dose CBCT and the appropriate times to use them in the clinical setting
- Describe the process and technology for 3D printing
- Explain the different applications of 3D printing in orthodontics

Description:

Is it time to digitize your toolbox? Intraoral scanners and 3D printers are at the cutting edge of orthodontic technology. The time is right to evaluate whether these amazing tools can, and should, be integrated into your practice. Navigating this ever-changing landscape can be tricky, so this lecture hopes to create clarity out of confusion by discussing how intraoral scanners and 3D printers work, what your options are, and how they can be integrated into your practice.


Learning Objectives:

- Discuss the various intraoral scanning and 3D printing systems available to orthodontists
- Determine what scanning and printing systems would best fit your needs
- Evaluate the pros and cons of integrating intraoral scanning and 3D printing into your practice

Sat | 12:00 PM - 1:30 PM

Grand Ballroom

0 CE Credits

Sessions:

Sat | 1:30 PM - 3:30 PM

Ocean Ballroom

Topic: The ROI of New Technology

2 CE Credits

Charles Loretto BA | Chris Bentson BS

Sessions:

Speakers:

Charles Loretto BA
Speaker Has Financial Interest
Chris Bentson BS
Speaker Has Financial Interest

Description:

This lecture will include looking at several key areas of major technology and decisions that both new and established orthodontists will have to make in their career. Additionally, it will extract valuable insights found in the data, so that attendees can easily understand what the important takeaways are for their orthodontic practice.


Learning Objectives:

- Demonstrate when incorporating technology into your orthodontic practice makes financial sense
- Analyze major technology in your practice
- Identify certain technologies that have a proven track record to grow your practice

Description:

This presentation offers a review of how technology has changed since 1989 in orthodontic practices (28 years). A variety of examples will be provided and current overhead spending norms will be discussed. There will be a review of average valuations over the last decade with comments on how technology that was deployed effected practice value.


Learning Objectives:

- Describe how the evolution of technology to provide orthodontic treatment has changed and affected overhead norms
- Evaluate the importance of consumer communication technology and data analytics in practice planning
- Discuss realistic overhead benchmarks as well as new ways to analyze your practice from financial perspectives

Sat | 3:30 PM - 4:00 PM

Grand Ballroom

0 CE Credits

Sessions:

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