Build your brand.

EXHIBITORS + SPONSORS

Participate in the premiere orthodontic tradeshow and reach orthodontic professionals worldwide. Showcase your company to nearly 10,000 orthodontists, orthodontic staff and dental-related guests at AAO Annual Session 2021.

 

APRIL 24-27, 2021 | BOSTON, MA
Boston Convention & Exhibition Center
415 Summer St. Boston, MA 02210

Reach your target demo.

Exhibitors already know that Annual Session attendees include the key decision-makers they need to meet in order to grow their business. Push traffic to your booth and gain brand awareness by connecting with your target buyers in new and innovative ways.

 Meet your buyer in person and position your brand as a thought leader at one of the least expensive dental conference/tradeshows – and by far the best value.

ATTENDEE TO EXHIBITOR RATIO = 28/1
;

 

DID YOU KNOW?

> 88% of doctors are more likely to try a new product after attending the AAO Annual Session.

 

EXHIBITOR PORTAL

Find everything you need to be successful here. First-time exhibitors, email hkiel@aaortho.org. 

INVITATION TO EXHIBIT

Your company is invited to connect with Annual Session attendees in Boston. 

LIVE FLOOR PLAN

Stay up-to-date with the Exhibit Hall line up with a live look at the Exhibit Hall floor.

INNOVATION PAVILION

Expand your reach beyond your booth with these unique new opportunities.

FUNCTION SPACE REQUEST

Exhibiting companies should complete and return by December 31, 2020.

TERMS & CONDITIONS

Don’t miss the details. Here you’ll find the ins-and-outs of exhibiting at AAO 2021.

Choose how you reach your audience.

CUSTOMIZE YOUR EXPERIENCE

Annual Session offers a variety of ways for you to promote your company:

  • Become an exhibitor at the in-person event
  • Sponsor a portion of the conference program or a special event
  • Participate in the companion virtual event

Due to anticipated social distancing restrictions, we may not be able to sell as many booths at the in-person event. Space is limited, act now! Explore sponsorship opportunities and keep an eye out for our favorites, highlighted below.

> Booth Cost: $3,100 per 10×10 booth space

     Includes: 8’ backdrop, 3’ side rails, 1 ID sign, and 2 badges

     Corner Charge: $250/corner for any island 400 sq. ft. or larger

> Start-up Kiosk in Innovation Pavilion:  $2,750

     Includes: Logo’d backdrop, lockable counter, 2 stools & 2 badges

> 10% discount offered to any exhibitor purchasing at least $30,000 in sponsorships

> One Premium Exhibitor Listing: $3,100 

Includes: 

  • Customizable banner
  • Description with embedded video capabilities
  • Downloadable resources
  • Contacts
  • Live chat
  • Zoom showcase (up to 100 participants) and a 1:1 booking system utilizing Zoom rooms

ORTHODONTIC CAREER FAIR

The Orthodontic Career Fair brings together organizations with available practice opportunities, such as associateships or practices for sale, with individuals who are actively seeking opportunities. Employers can showcase their opportunities and potentially engage with hundreds of AAO members, ranging from current residents and recent graduates ready to begin their careers to seasoned practitioners seeking new opportunities.

Practices and organizations with available orthodontic opportunities (e.g., associateships, practices for sale, etc.) are encouraged to register. Your registration will include a booth reservation to represent your practice/organization and interact with prospective candidates during an open networking period between 1:00 and 3:00 p.m. on Sunday, April 25. If you are an exhibiting company, you will want to login to your exhibitor portal and select the Career Fair option that best suites your needs in the sponsorship items section of the contract to reserve your spot in the Career Fair.

THOUGHT LEADERSHIP

FRIDAY LECTURE ROOM RENTALS

Would your company like to harness the appeal of Annual Session, to provide in-depth content to a large audience? Well, 2021 offers the opportunity to provide a quality learning experience!

On Friday, April 23 lecture rooms will be set and ready for learning. If you rent one of them, you’ll only need to show up with the content! If purchased by 1/15/21, company names/times/and session titles will be included in the On-Site Program guide given to all attendees at registration.

Specific times available are listed in the exhibitor portal, contract section.

PRICE: $5,500/full day | $3,000/half day
PRIORITY POINT VALUE: N/A

F.R.E.D TALKS

Due to social distancing restrictions, you may find that your booth is no longer able to host lectures. Not to worry, we have a stage for you! AAO Exhibit Hall Stages will be set to accommodate 90 people, with video projection, a small stage, and a microphone that feeds into attendee headphones.

You can purchase as few as 15 minutes, or as much as you need. If purchased by 1/15/21, company session information will be included in the On-Site Program given to all attendees at registration.

Specific times available are listed in the exhibitor portal, contract section.

PRICE: $1,000 for 20 minutes
PRIORITY POINT VALUE: N/A

SPONSOR AAO CONTENT

CENTRAL OVERFLOW ROOM

As meeting room capacities may be limited, attendees may not be able to sit in the live lecture rooms. In order to accommodate their in-person learning, the AAO will be outfitting Hall C with state of the art technology which will allow attendees to view any of the lectures from the comfort of that room.

The AAO will be providing attendees with headsets with your company’s logo! Invest in this sponsorship and you will receive 2 complimentary staff badges, so your reps can mix and mingle with attendees!

PRICE: $15,000
PRIORITY POINT VALUE: 6

DR. WILLIAM R. PROFFIT RESIDENT SCHOLAR AWARD PROGRAM

Align your brand with the brightest young minds in orthodontics by sponsoring their research and recognition.

If your company is serious about advancing research and innovation, you’ll want to sponsor this.

In exchange, your company will receive a full-page ad in the Exhibit Guide, 5 tickets to the Excellence in Orthodontics Luncheon, and Convention Center recognition.

PRICE: $50,000
PRIORITY POINT VALUE: 8

NEW ORTHODONTIST & RESIDENT CONFERENCE & LUNCHEON

If your company is trying to build relationships with orthodontic residents and early-career practitioners, you want your reps to be in this room. During this event, new and younger AAO members join highly regarded speakers on topics of particular interest to those at the beginning of their careers.

Provide materials or promotional items for your company, and take advantage of 2 minutes at the microphone to introduce the audience to your company. 

PRICE: $15,000
PRIORITY POINT VALUE: 6

SOCIETY OF EDUCATORS SEMINAR & RECEPTION

This opportunity is for the company that works with faculty and educators across the country. Building relationships with these professionals can provide a pathway for companies into institutions of higher education. These professionals can also introduce your company to people at the start of their careers.

Not only will 2 reps be allowed to join the audience during the seminar and reception, but your company will enjoy 2 minutes to address the audience from the microphone.

PRICE: $10,000
PRIORITY POINT VALUE: 4

SHARE AN EXPERIENCE

OPENING PARTY SPONSORS

All paid attendees will receive a ticket to this Kick-Off – so you know everyone will be there! In addition to 50 tickets to the Opening Party, sponsors will receive an assigned area inside the Convention Center, where they can entertain their VIP customers for 90 minutes prior to the event.

Transportation to the event will be provided for your VIPs in a coach wrapped with the sponsor’s logos. These coaches will also be used as shuttle buses, so your recognition doesn’t stop on opening night!

PRICE: 3 opportunites at $35,000 each
PRIORITY POINT VALUE: 8

OPENING KEYNOTE & AWARDS LUNCHEON BUNDLE

Want to showcase your company at two of the most important events? Sponsor the inaugural Opening Keynote and you’ll be able to address the largest single audience of Annual Session.

Here, your company can deliver a 30 second pre-recorded message, greet attendees at the door, and provide promotional materials on the chairs. This event will be simulcasted to the virtual audience, where you’ll reach thousands more.

PRICE: $55,000
PRIORITY POINT VALUE: 8

CELEBRATION SPONSOR

Are you looking for an affordable way to give your customers an experience they’ll always remember? Then be sure to sponsor the Annual Session Celebration that will be located at Fenway Park, home to the Boston Red Sox.

For a small budget, your company can be recognized as one of the sponsors of the event that will leave conference attendees smiling! The AAO staff will handle all planning and details. You’ll just need to decide who to invite to use your 50 tickets!

PRICE: 3 opportunities at $8,000 each
PRIORITY POINT VALUE: 3

GLOBAL RECEPTION & INTERNATIONAL LOUNGE BUNDLE

The supplier who sponsors this event will enjoy face time with over 400 doctors and decision-makers from all over the world.

Take advantage of this opportunity to see all of your international clients and prospects in one place. As part of your sponsorship, your company will receive 25 tickets to this event and enjoy 2 minutes of time to address the audience. You’ll also receive 2 staff badges to network with attendees at the International Lounge.

PRICE: $15,000
PRIORITY POINT VALUE: 6

RESIDENT’S RECEPTION

This fun and energetic event gives you exclusive access to more than 650 orthodontists who are just starting their careers. If your company is trying to build its brand amongst AAO’s new and younger member demographic, this is the perfect opportunity!

Use the 25 complimentary tickets you’ll receive to bring your staff and network with the crowd. You’ll also be able to address the audience from the microphone.

PRICE: $25,000
PRIORITY POINT VALUE: 8

FUN RUN & WALK

Share an experience with approximately 200 attendees who participate in this fun annual event! Many orthodontic teams enjoy the experience as a great bonding activity and a nice way to start the day. Participants receive a T-shirt that includes the sponsor logo, which could be yours.

All details are handled by AAO staff, your team just needs to show up and join the fun!

PRICE: $15,000
PRIORITY POINT VALUE: 6

HOSPITALITY

MORNING HOSPITALITY

Be the first face attendees see in the morning by taking advantage of this opportunity to greet them before the Exhibit Hall opens. This opportunity allows your reps to be outside the Exhibit Hall greeting conference attendees and driving traffic to your booth each day from 7am-11am. 

This sponsorship provides you with 2 staff badges, so your reps can mix and mingle with attendees while the rest of your staff is in your booth! Specific locations, times available, and costs are listed in the exhibitor portal, contract section.

PRICE: $2,000 – $5,000
PRIORITY POINT VALUE: 1/$2,500

DOCTOR LECTURE PAVILION

Looking for a way to set your company apart from the rest? Purchase this opportunity and you can have 2 reps positioned outside the 2 largest Doctor Lecture rooms in the Convention Center.  To make the traffic even sweeter, we’re offering a Morning Keynote for all attendees on Saturday morning. 

This sponsorship provides you with 2 staff badges, so your reps can mix and mingle with attendees while the rest of your staff is in your booth! Specific locations, times available, and costs are listed in the exhibitor portal, contract section.

PRICE: $20,000
PRIORITY POINT VALUE: 8

NEW ORTHODONTIST & RESIDENT LOUNGE

This Lounge is a gathering point for all new and younger AAO members. Your sponsorship will allow up to two members of your team to be present in this lounge, building relationships with your target audience, throughout the entire conference.

PRICE: $15,000
PRIORITY POINT VALUE: 6

HOST A NEW MEMBER

Looking to build relationships with new and younger members? This new program will sponsor AAO members by providing them with a $350 travel stipend, complimentary conference registration, lunch on Sunday & Monday, as well as long quality time with your company reps! 

PRICE: $10,000 to sponsor 10 participants
PRIORITY POINT VALUE: N/A

ADVERTISING

NEW PRODUCT SHOWCASE

Display your company’s latest innovation to all attendees in the AAO’s inaugural New Product Showcase, located in the Innovation Pavilion. Each entry will be assigned a 2’x2’x2’ space inside a glass case. Maximize the visibility of your product during all exhibit hall hours.

PRICE: 36 entries at $750 each
PRIORITY POINT VALUE: N/A

CONFERENCE BAGS

Everywhere you look on-site, you’ll see thousands of AAO attendees carrying their Annual Session conference bag. Sponsor these bags to get your logo and your company recognized by having your company name and logo proudly displayed on every single bag! 

PRICE: $45,000
PRIORITY POINT VALUE: 8

EXHIBIT HALL PASSPORT

We’re giving away a VIP Hawaiian Conference Experience and you can use this giveaway to your advantage! New in 2021, exhibit hall visitors can win a VIP Conference Experience by collecting stamps from participating exhibitors. Be one of the exhibitors on the passport and reap the rewards.

PRICE: 15 opportunities at $3,000 each
PRIORITY POINT VALUE: N/A

CONVENTION CENTER WIFI

Looking for an easy way to reach all 16,000 AAO attendees and have them remember your company slogan? Sponsor the WIFI at the Boston Convention Center and you’ll be able to set the password all attendees will use to access the internet inside the building.

PRICE: $15,000
PRIORITY POINT VALUE: 6

CONFERENCE BAG INSERTS

Push traffic to your booth by placing advertisements in the conference bags. Every attendee will get a bag – make sure your company information is inside! Consider offering a logo’d facemask or hand sanitizer as your insert. Advertising must be approved by AAO prior to March 1, 2021. 

PRICE: 15 entries at $3,000 each
PRIORITY POINT VALUE: N/A

ATTENDEE LANYARDS

Have every meeting attendee walking around sporting your company’s logo around their neck by sponsoring the name badge lanyards. This is a brilliant way to drive awareness of your company and your brand as attendees are required to wear these throughout the meeting duration.

PRICE: $40,000
PRIORITY POINT VALUE: 8

PRINTED EXHIBIT GUIDE AND ON-SITE PROGRAM

Help conference attendees find you by placing an ad in the printed Exhibit Guide or Onsite Program – or both! For more information, please contact Jim Shavel at jim@ssmediasol.com. All ads must be received by 1/15/21.

PRICE: 
PRIORITY POINT VALUE: 

MAILING LISTS

There are two lists available, an AAO member list, and an Annual Session attendee list. AAO member mailing lists may be purchased by contacting Sherry Nappier at snappier@aaortho.org. This list is managed by our Registration provider, CDS, and should only be purchased from CDS. 

PRICE: $0.25 per name
PRIORITY POINT VALUE: N/A

Don't forget the details.

Brush up on the ins-and-outs of exhibiting at AAO 2021 with our hotel reservation policy, exhibit space and assignments, onsite information, exhibitor sponsored events and exhibit specifications.

Our 2020 virtual event garnered more than 11,000 total registrations and AAO’s highest number of doctor registrations … ever.

Oh, but that’s not all.

Can’t meet in-person? No problem! Deliver your information to thousands of conference attendees across the world virtually and enjoy live interaction with attendees in real-time.  

Have questions?

Feel free to reach out to AAO’s Exhibits and Sponsorships Manager directly with any additional questions (314) 292-6539 or hkiel@aaortho.org.