AAO, Ad Council Collaborate to Improve Children’s Oral Health

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National Three-Year Campaign Comprised of More Than 20 Leading Dental Organizations


The AAO is proud to partner with the Ad Council and distinguished members of the Partnership for Healthy Mouths, Healthy Lives coalition on a three year oral health literacy campaign. 

The Ad Council, known for such iconic public service advertising campaigns as McGruff the Crime Dog’s “Take A Bite Out Of Crime,” will conduct a national campaign to improve children’s oral health. The goal of the three-year campaign will be to raise awareness and educate parents and caregivers about the value of good oral health for their children and how it can be achieved.

The campaign is the brainchild of the Partnership for Healthy Mouths, Healthy Lives dental coalition, which is made up of more than 20 dental organizations led by the Dental Trade Alliance Foundation. The Ad Council accepted the coalition’s proposal in June. The AAO is a member of the coalition whose members hope that the Ad Council’s commitment to an extensive multi-year, national public service advertising campaign will help improve the oral health of America’s children through oral health messages stressing prevention and the ways parents and caregivers can instill behaviors that will result in a lifetime of good oral health.  

The Partnership for Healthy Mouths, Healthy Lives dental coalition joins other notable organizations that have worked with the Ad Council to address social issues through public service campaigns. Some unforgettable slogans from the Ad Council’s previous campaigns include the United Negro College Fund’s “A Mind is a Terrible Thing to Waste,” and the U.S. Department of Transportation's National Highway Traffic Safety Administration‘s “You Could Learn A Lot From A Dummy” and “Friends Don’t Let Friends Drive Drunk.” 

The campaign is slated to begin appearing in national media and on a customized website in 2012.

Dec. 13, 2012

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