Healthy, Beautiful Smiles to be Promoted in Conjunction with Fashion Week 2016

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The AAO will host “Your Smile is Your Best Fashion Accessory™,” an interactive consumer-focused event, September 7 from 4 p.m. to 8 p.m. in New York City. The event is designed to align healthy, beautiful smiles with the buzz surrounding Fashion Week 2016.

The event will enable the 44,000 daily visitors to New York’s Shops at Columbus Circle (located in the Time Warner Center) to explore the latest fashion, beauty and health products. Attendees at the event will also receive fashion pointers from Tai Beauchamp, InStyle magazine’s celebrity trend expert.

Event to Reach Consumers Nationwide
The excitement of this event will extend nationwide due to the AAO's collaboration with InStyle Magazine. Fashion conscious readers across the country will learn about the life-long benefits of a healthy, beautiful smile. 

Prior to the event, InStyle will include announcements about “Your Smile is Your Best Fashion Accessory™” on the magazine’s website, instyle.com, and social media channels beginning this summer. 
 
The AAO consumer website, mylifemysmile.org, now features event information targeted to consumers at https://www.mylifemysmile.org/fashion-week-event.  

Members in New York Are Invited to Attend
In addition, members based in and near New York City are invited to join the AAO at the Shops at Columbus Circle during the event. If you would like to attend, please click on the event link above, scroll down slightly and click on the pre-registration tab at right to pre-register.
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Orthodontic suppliers that also market their products to consumers are being invited to sponsor the event. Align Technologies Inc. has signed on as the first Presenting Sponsor.


 
Jun. 14, 2016

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