AAO Continues Specialty Advertising Advocacy Initiative in Iowa

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Dr. Keith Krell, left, president-elect of the American Association of Endodontists, is pictured with AAO attorney Sean Murphy.  The AAE is also advocating in Iowa and other states regarding specialty advertising concerns.
On August 21, 2018, AAO attorney Sean Murphy attended an Iowa Dental Board hearing regarding Iowa's specialty laws and provided testimony on the Board's proposed changes.
Previous efforts by the AAO helped persuade the Iowa Dental Board to walk back a plan to remove the state laws regarding dental specialty advertising altogether and focus instead on revising those laws.  Given the Board's approach, Dr. Michael Durbin, the AAO trustee from the Midwestern Society of Orthodontists (MSO), worked with the AAO Legal Department to draft and submit comments to the Dental Board on behalf of the AAO.
The letter’s comments stress the AAO's belief that any specialty laws should require those who are practicing and/or advertising as "specialists" to have successfully completed a post-doctoral advanced dental educational program of at least two full-time years, which is accredited by the ADA Commission on Dental Accreditation (CODA).  In addition, the letter proposes revisions to Iowa's specialty laws to provide clarification and prevent consumer confusion.

Thanks to the AAO Component Legal Support Fund, the Legal Department has been assisting Iowa with this issue since 2017 and is glad to see, via the Board's proposed revisions, that AAO members’ concerns are being heard. 
View the Letter Drafted by Dr. Durbin to the Iowa Dental Board

Learn about other recent state-based advocacy initiatives:

- Missouri
- New Hampshire
- Georgia
- Rhode Island
An additional 15 states have now qualified for assistance via the AAO Component Legal Support Fund.

You (as a citizen of and licensed dental provider in your state) have the right, independently and individually, to express your own opinions about public health and safety issues to your state dental board. If you feel so compelled, contact your state's dental board to discuss such matters with them.  Contact information for state dental boards can be found at https://www.aaoinfo.org/aao/state-dental-board-info.  

Likewise, if you have patients who believe they have been injured or otherwise harmed by dental services or advertising, you can inform them about the process by which the patient can file a complaint with your state's dental board, should they wish to do so, https://www.aaoinfo.org/aao/state-dental-board-info.  

If you are aware of a dental board hearing regarding orthodontics, please feel free to inform the AAO, by sending an email to feedback@aaortho.org.
Aug. 29, 2018

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